Best AR Solution Winner: Astro Malaysia Holdings Berhad
Published: Jan 2016
Photo of Sunday Domingo, Deutsche Bank collecting the award on behalf of Astro Malaysia Holdings Berhad.
Charles Chen
Vice President, Treasury & Strategic Contracts
Astro Malaysia Holdings, founded in 1996, is a leading integrated consumer media entertainment group in Malaysia and Southeast Asia. It has operations in four key areas of business, namely pay-TV, radio, publications and digital media. As at FYE15, it has 4.4m residential TV customers in Malaysia, 12.9m radio listeners, and more domestically and internationally through multiple platforms, on multiple screens and through live events. Revenues in FYE15 were RM 5.2bn.
in partnership with
Account receivable purchase solution backed by promissory notes
This company reaches over 150 countries and their business model was creating a fundamental mismatch between the purchases from their major vendors and the repayment source from their customers. The contracts with their major vendors were around $100m payable over relatively short tenors. Deutsche Bank has provided a three year account receivables solution backed by promissory notes; a most innovative solution.
The challenge:
MBNS offers satellite pay television services to consumers in Malaysia. Set-top boxes and satellite dishes are installed at the consumer’s premises and the revenue is realised over the life of the equipment. Consumers will typically be bound by a contract for pay television with monthly fees via a commercial package lasting two or more years.
MBNS signed major contracts with its vendors to procure a full range of the latest set-top box technology and content licenses. These contracts were relatively significant and were around US$100m payable over short tenors. Charles Chen, Vice President, Treasury & Strategic Contracts explains “this effectively created a fundamental mismatch between the purchases from these major vendors and the repayment source from our consumers.”
Key objectives were to:
Match the financing of the equipment with the life of said equipment.
Improve liquidity and avoid the need to use own funding to make the procurement payments.
Provide attractive funding options to existing vendors based on the financial strength of MBNS and the client’s goodwill with the bank to strengthen their business relationships with vendors.
Meet their main KPI objectives to extend payment terms to its vendors and achieve the treatment as desired. This would result in payables to tie up with its subscribers/consumers agreement packages.
Effectively manage the interest rate risks by incorporating flexibility on interest rate options ie floating and fixed interest rate solutions.
The solution:
The solution was the first of its kind which Deutsche Bank provided to MBNS. It effectively allows the client to expand their payment terms in significant procurement contracts to compliment the revenue stream from the subscribers and receivables usually under commercial packages lasting two or more years.
Deutsche Bank provided a three year account receivable purchase (ARP) solution backed by promissory notes with recourse to Measat Broadcast Networking Systems (MBNS) for the procurement of set-top boxes and satellite dishes for the reception of cable pay television (ASTRO) services in Malaysia.
The sales and purchase agreement between MBNS and their vendors clearly outlined the option of the promissory note as one of the instruments of payment between buyer and seller with a maturity date of up to three years from the purchase date.
Best practice and innovation:
This deal is an excellent example of innovation, sustainable performance, client centricity and partnership. The solution has the potential to be replicated with other clients and segments across geographies. Deutsche Bank structured an in-depth discussion between all parties and liaised with lawyers, clients, and vendors, and worked with the bank’s internal requirements to execute this deal. Risk mitigation, which was a key to this deal, was achieved through working capital advisory structuring with efficient trade flow and security mechanisms.
The effectiveness of the solution has demonstrated Deutsche Bank’s structuring and delivery capabilities to MBNS and increased the bank’s ongoing engagement with the client on various fronts.
Deutsche Bank’s implementation of this structure is an off balance sheet solution with recourse on the client backed by a legally binding promissory note and factoring agreement. The solution created liquidity for the client while avoiding leverage, thus improving the overall financial picture of the client. This indirectly helped MBNS to keep their financial ratios in line with expectations while providing extended payable tenor of up to 36 months for the client.
As Chen concludes, “given the unique type, legal understanding and market challenges faced under the execution of the factoring agreement and promissory note, the solution is a perfect fit with our requirements on several levels.”
Key benefits:
Risk mitigated.
Revenue enhancement.
Cost savings.
Interest cost efficiencies.
The Adam Smith Awards Asia is the industry benchmark for best practice and innovation in corporate treasury. To find out more please visit treasurytoday.com/adam-smith-awards-asia