Raising the profile of treasury
For modern treasury professionals, navigating these conversations effectively is not only crucial to furthering specific treasury goals – it can also help to raise the profile of treasury within the organisation more generally, as well as helping treasurers progress their own careers. In the ACT’s Business of Treasury 2024 survey, for example, ‘leadership and strategic skills’ were identified as a barrier to career progression by 45% of respondents.
At a recent Future Treasury and Finance Leaders Forum hosted by Treasury Today in Singapore, attendees discussed different strategies that treasury professionals can employ to communicate effectively with stakeholders. These included anticipating stakeholders’ concerns, rehearsing messages ahead of important discussions, and speaking to different stakeholders individually in order to gain buy-in ahead of a group call.
That said, treasury professionals are likely to focus on building different skills at different stages of their careers. For example, van Tol explains that treasury practitioners in the early stages of their careers tend to focus more on hard skills, such as specific treasury content and knowledge development, as well as on technology-related training. “When they progress through their careers, other competences become more important like project management, negotiation skills, etc,” he adds.
Cutting through complexity
A key aspect of stakeholder management is the ability to explain treasury topics to others within the organisation who are not experts in the field. “One of the best qualities a treasury professional can have, in my opinion, is that they can simplify the complex topics we deal with within treasury,” observes George Dessing, Executive Vice President, Treasury & Risk at information, software solutions and services provider Wolters Kluwer.
Dessing reflects that at the end of the day, “everyone is a treasurer in their own way, whether it’s converting currency for a vacation or by closing a mortgage for the purchase of a house.” As such, he says it is crucial for treasury professionals to ‘know their audience’ when engaging with other parts of the organisation, and to be able to make treasury ‘real’ for them.
He describes Wolters Kluwer is a company in which people are asked to look beyond their own areas, and to collaborate to find new solutions. “I always tell my team: ‘we achieve more by engaging with the organisation than by sitting behind our laptops all day crunching numbers’, and I strongly believe that,” Dessing adds. “We’re stronger together and should always strive to collaborate and share knowledge with the rest of the organisation to support and inspire each other.”
Achieving this requires effective soft skills. Dessing explains that treasurers need to communicate clearly, and may need to defend their viewpoints or convince their colleagues about the value of their ideas. “This, in turn, helps reinforce your soft skills and help you learn from any mistakes you might make along the way.”
He adds that soft skills are best trained through practice, “so collaborating on even small multi-disciplinary projects is a great way to grow both your knowledge and soft skills as a treasury professional.” Where recruitment is concerned, Dessing says he is “always looking for networkers and team players – people who are communicative, stakeholder-sensitive, result-driven and streetwise – and all of this with lots of passion and a smile!”
Stakeholder management in practice
So, what does effective stakeholder management look like in practice? Yvonne Teo, APAC Treasury Director at German chemicals distribution company Brenntag, explains that the treasury team needs to work closely with internal stakeholders including the CFO and controllers. “A lot of the time we need to work closely together, because our remits are somewhat overlapping,” she adds. “Of course, treasury also has a specific focus on cash and FX.”
When it comes to building relationships with stakeholders, she notes the importance of understanding their goals and concerns, “and finding out how we can meet each other halfway.” By doing so, she says both parties will be better placed to support the organisation and optimise its financial health.
According to Teo, effective communication requires frequent touch points and a clear understanding of the goals and benefits of any joint projects. “For a lot of corporates, it’s essential not just to focus on revenue, but to think about how we should repatriate dividends regularly and upstream surplus cash back to our parent company, so that the business can continue to grow through continuous investments.
“That’s why it’s important for treasury to provide advice on clearing certain roadblocks, right from the beginning,” she concludes. “We need to be proactive in anticipating problems and solving them, rather than being in a reactive mode and only handling problems when they come to us.”