Insight & Analysis

Press release: SHOPLINE to boost omnichannel commerce worldwide after strong growth during pandemic

Published: Nov 2023

13th November 2023 – Global smart commerce platform SHOPLINE continues to fortify its presence in the world of omnichannel commerce with strategic expansions. Building upon its success in the Asia-Pacific (APAC) region, SHOPLINE has recently opened new offices in Sydney, Australia, and London, United Kingdom (UK). SHOPLINE’s recent client wins soon after the expansion showcase the immediate success of SHOPLINE, underscoring their remarkable ability to help clients propel businesses to new heights.

Press release news paper

By expanding into the thriving ecommerce markets, SHOPLINE reaffirms its commitment to providing world-class smart commerce solutions for merchants worldwide, solidifying its vision for global excellence. According to statistics portal Statista, the UK has the most mature e-commerce market in Europe with approximately 26.5 percent of retail sales in the country in 2022 being generated online. The UK has led the European market in terms of percentage of retail sales generated online since at least 20141. Meanwhile, Australia’s e-commerce market revenue is projected to reach US$37.65 billion in 2023 and is expected to grow at an annual rate of 9.78% (CAGR 2023-2027)2.

A recent client win reinforced SHOPLINE’s enterprise-ready capabilities. In The STYLE, a leading women’s fashion brand headquartered in the United Kingdom with business spanning across over 100 regions, commenced its modern commerce strategy with SHOPLINE’s omnichannel solutions, delivering unmatched customer experience and elevating marketing and sales. The comprehensive range of smart commerce technologies, abundant resources, and partnerships offered by SHOPLINE played a pivotal role in establishing SHOPLINE as the preferred choice for In The STYLE.

Ruo Yang, Chief Financial Officer of SHOPLINE, said, “Our agility to adapting to local markets has been a key factor driving SHOPLINE’s growth over the past 10 years, by offering solutions that make it easy for merchants to do business while optimising store traffic, payment systems and logistics. We have observed major pain points when it comes to eCommerce in the UK and Australia, and believe that our differentiated omni-channel capabilities will be a valuable asset as we strive to deliver incredible experiences to our merchants as well as their end users. For instance, SHOPLINE’s leading smart commerce solutions combined with our proven success in social commerce can help to bring enterprises to the next level in the UK.”

Leveraging SHOPLINE’s cutting-edge features such as generative AI, including automated chatbots, suggested content for EDMs, and virtual fitting for fashion retailers, merchants can seamlessly optimise their operations and deliver exceptional customer experiences through this one-stop platform. “The influx of new tools and strategies within the e-commerce space has made a profound impact on optimising customer journeys. Brands now have the ability to drive data and customer insights to deliver personalised product recommendations automatically, resulting in a seamless and enjoyable shopping journey,” said Yang.

“SHOPLINE has made considerable investments in developing in-house omnichannel solutions. The expansion into new markets is a sign of the company’s confidence in our products and our ability to compete with other players in the eCommerce space. We are highly confident that these expansion efforts will make waves in the global marketplace.”

With an initial investment from the Hong Kong Alibaba Entrepreneurs Fund, SHOPLINE has established a strong presence in the APAC region, particularly in Taiwan and Southeast Asian markets such as Singapore, and Kuala Lumpur. It has grown to approximately 2,000 employees worldwide and expanded to a total of 12 markets since 2013, making it one of Asia’s largest and fastest-growing commerce SaaS (software-as-a-service) and solution providers.

SHOPLINE has enabled over 500,000 merchants of all sizes, from SMEs to established enterprises, to accelerate their business. Following its expansion into Australia and the UK, the company is setting its sights on entering the Japanese and US markets by 2024 to serve even more merchants worldwide. The expansion in footprint allows SHOPLINE to empower more merchants to sell their products to the world, regardless of where they are located.

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