Insight & Analysis

Press release: Serrala welcomes AcceptEasy to the team

Published: Feb 2020

25th February 2020The Serrala Group, a leading fintech company and provider of payment software headquartered in Hamburg, has acquired the majority of the shares of AcceptEasy, a Dutch software-as-a-service provider (SaaS) for digital payment functions for both online and offline business relationships. The acquisition of AcceptEasy is the fifth acquisition in four years for Serrala, a Waterland Private Equity portfolio company. The strategic takeover aims to expand Serrala’s SaaS range in the areas of EBPP and RTP solutions in the B2C and increasingly in the B2B environment. It will also strengthen Serrala’s offerings in connectivity and digital payment methods.

Newspaper press release

AcceptEasy was founded in 2006 and offers a market-leading omnichannel SaaS solution for electronic invoice digitization and processing. The cloud-based platform enables payments through unique request-to-pay links via contextual communication channels, ie email or WhatsApp. Recipients can immediately pay using local or international payment methods and receive an instant confirmation. Further benefits of the state-of-the-art payments platform include billing process automation for the billing company as well as faster and less manual collection efforts leading to lower process cost. For the customer, the solution improves the customer experience by providing a convenient way of receiving and settling invoices digitally.

Among the long-standing customers of AcceptEasy are international Blue-Chip companies. Former shareholders were the founders and the management team and the latter will remain on board after the acquisition and will be responsible for and further expand the Request-to-Pay (RTP) and Electronic Bill Presentment & Payment (EBPP) business within the group. The company’s office in Amstelveen, nearby Amsterdam, will be retained and further expanded in the future.

“The acquisition of AcceptEasy is an important step for Serrala, as it further extends our expertise in offering ‘order-to-cash’ inbound payments automation for corporations globally”, says Sven Lindemann, CEO of Serrala. “AcceptEasy’s solutions meet the complex requirements of alternative payment methods through advanced invoice digitization and an exceptionally smooth collection process. We are excited to have the AcceptEasy team join our existing group of more than 700 colleagues, adding complementary expertise and capabilities, particularly in the B2C payments domain.”

Peter Kwakernaak, CEO of AcceptEasy, says, “We are thrilled to expand our market position under the Serrala umbrella. With the help of our cloud-based software, Serrala’s customers can now build seamless customer payment journeys on connectivity and integration with more than 100 payment gateways, as well as more than 50 payment methods and many financial institutions. Furthermore this will pave the path for organizations to benefit even more from increased bank connectivity in the PSD2 and instant payment environments.”

Since 2016, the fintech company, Serrala, has developed from a medium-sized local to a globally active company with locations in Europe, Asia and North America, with 700 employees and more than 2,500 customers. Serrala has successfully established itself in the US market as 25% of the Fortune-100 work with solutions from Serrala. In addition, the company opened an Excellence Center in India, which employs over 30 software developers. Serrala achieved this strong growth both organically and through acquisitions. All acquired companies have now been fully integrated. Thus, Serrala now offers a unique portfolio of end-to-end solutions for incoming and outbound payments.

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