By joining the program, AAZZUR will explore opportunities with Mastercard to improve payment experiences leveraging embedded finance, helping businesses integrate financial services more easily and effectively.

Making Embedded Finance Faster and More Accessible

AAZZUR helps startups, enterprises, and financial service providers offer banking, payments, and wealth management solutions without the complexity of building them from scratch. Traditionally, embedded finance projects can take up to 18 months from initial conception to market launch, with an average of 7 months required once an embedded finance provider is engaged, according to research by Aperture. By leveraging its modular approach and pre-integrated technology, AAZZUR has successfully reduced this timeline to just 3-7 months for many clients, with some projects going live in as little as three months—further improving on the industry standard and setting a new benchmark for speed and efficiency This acceleration enables businesses to deploy financial services significantly faster, reducing development costs and unlocking revenue streams sooner.

“It has always been a dream of mine to build a company and a great team, working in finance, with a bit of a knack for IT — it’s a natural match,” says Philipp Buschmann, CEO of AAZZUR. “My vision for the future is ubiquity: embedded finance everywhere, AI everywhere and a whole recontextualization of what the future looks like for business.”

Collaboration with Mastercard

With support from the Start Path programme and access to Mastercard’s extensive ecosystem and expertise, AAZZUR aims to revolutionise how businesses integrate financial services into their platforms and expand its impact across sectors such as travel, hospitality, and SME banking.