Insight & Analysis


Published: Jan 2017

Fancy eating your dinner off an iPad? Well now you can.


Can you remember the last time your food in a restaurant was served on a good old-fashioned porcelain plate?

In recent years, there has been a growing trend in restaurants around the world to serve food in all manner of alternative vessels. Receiving a meal on a chopping board, a piece of slate and even a chunk of rock is now commonplace.

But for one restaurant in San Francisco even these platters are now outdated. Quince, a three-Michelin-star French restaurant in the heart of the city has therefore decided to start serving some of its dishes on iPads.

The restaurant’s unusual new dish titled “A Dog in Search of God” was apparently created for the post-millennial generation in an effort to attract new customers who may want to eat off the technology that dominates modern day life.

Priced at $220, the iPad-influenced meal includes a serving of white truffle croquettes that can be enjoyed whilst watching a video on the iPad of water dogs on a truffle hunt.

Unsurprisingly, after news of the dish first broke there were a lot of questions. In response, Michael Tusk, who runs the restaurant said in a Facebook post that: “The iPad and the custom walnut box it rests in combine a little bit of gastronomy, technology, education, and whimsy.”

And to address any concerns around sanitation, Tusk added that: “As to the construction and design of the box, we commissioned local woodworker and friend Luke Bartels to create a housing for the iPad — a simple frame with a plexiglass cover that protects the screen. The food does not directly sit on top of the iPad. The removable plexi sheath is washed and sanitised after every use in keeping with all other plate ware.”

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