Insight & Analysis

Drive-in: art?

Published: Mar 2021

In the age of the pandemic we have gotten used to innovative solutions to common problems. Following in the wake of drive-in movies, Rotterdam in The Netherlands has ushered in the age of drive-in art exhibitions.

Neon sign saying open

The Rotterdam Ahoy exhibition halls joined forces with the Museum Boijmans van Beuningen to create a large-scale art exhibition that can be visited by electric car. This is at the same time as a boom in drive-in cinemas across the world. The resulting exhibition is called The Boijmans Ahoy Drive-Thru Museum which has opened to the public.

Given the dearth of exhibitions and museums available to the public, this is a welcome innovation to keep culture thriving.

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