Insight & Analysis

Decade-old book receives a surprise bump in sales

Published: Jan 2018

Online shoppers mistakenly buy the wrong version of Fire and Fury.

Michael Wolff’s Trump exposé ‘Fire and Fury’ became an overnight sensation following its release earlier this month due to its explosive revelations about life inside the current President’s White House.

Whilst the book has been much maligned by Trump and his supporters, it has given a surprising boost to the sales of a little known Canadian author Randall Hansen, a political science professor at the University of Toronto.

His book, Fire and Fury: The Allied Bombing of Germany, 1942-1945 was published in 2008 and focuses on the civilian perspectives on the Allied bombing of Germany during the second world war. However, because of the title’s similarities to Wolff’s new book it has been mistakenly purchased by lots of people on Amazon.

“I haven’t seen this level of interest since the book first came out,” said Hansen. “It amused me and part of me thought, can people really be that dumb to be confusing these books?”

Despite the books being on very different subjects, Hansen is pleased that his book is part of the wider conversation about Trump, especially when his accounts the horrific experiences of civilians during wartime. “We’re talking about that at a moment when we have this warmongering, unstable, deranged demagogue in the White House,” he said. “So that coincidence actually makes me happier than the sales.”

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