Insight & Analysis

And the beat goes on and on and on and on…

Published: Feb 2019

The idea that one hit song can be played on a loop that will “keep going for all eternity” sounds more torture method than art installation.

But the multiplatinum-selling soft rock hit, ‘Africa’, by American band Toto, has been chosen as the perfect piece for the latest creation of Namibian-German artist, Max Siedentopf.

The work features a solar-powered MP3 player endlessly playing the song through six speakers, set on seven white rectangular blocks which have been erected in an undisclosed location in the world’s oldest desert, the Namib.

According to the artist in a statement on his website, his latest work, Toto Forever, pays tribute “to probably the most popular song of the last four decades”.

‘Africa’, first released in 1982, has seen a resurgence in the digital age, with almost 492 million plays on Spotify and 442 million views on YouTube alone.

Anyone seeking out the ‘Africa’ experience will find the map on Siedentopf’s website less than helpful. It narrows down its location to an “approximate location” by circling the coastal desert’s entire 1,200-mile stretch.

For those who do manage to find it, or for anybody with a view as to what Toto Forever may mean, the artist is open to all observations.

“If no one hates it, no one will love it,” he told the UK newspaper, The Guardian. “I think having the worst sound installation is more interesting than just a mediocre installation.”

All our content is free, just register below

As we move to a new and improved digital platform all users need to create a new account. This is very simple and should only take a moment.

Already have an account? Sign In

Already a member? Sign In

This website uses cookies and asks for your personal data to enhance your browsing experience.