WPP, a global advertising giant, has developed its own proprietary AI system, ‘WPP Open,’ designed to integrate, optimise and automate marketing through the creation of ‘Brand Brains’ using AI.

Group treasury, led by Alex Ashby, leveraged the secure environment to design and build a Treasurer Bot, an AI powered tool whose intelligence is gained from a foundation of core WPP treasury practices and policies, core reporting and past treasury committee papers creating an environment for the whole global treasury team to have ease of access for reference to policy or tools to validate proposed actions as well as sharing with new team members who want to upskill and learn about another aspect of treasury in the context of WPP banking arrangements, products and services in other regions.