Customer Profiling: Microsoft’s masterclass in receivables management
Published: Sep 2024
Harnessing the Power of Technology
Overall Winner
Microsoft
Photo of Apra Bothra, Microsoft.
Apra Bothra
Sr Finance Program Manager
US multinational tech company Microsoft Corporation is headquartered in Redmond, Washington. Its best-known software products are Windows, the Microsoft 365 suite of applications and the Edge browser. It’s flagship hardware products include Xbox video game consoles. Microsoft has invested billions of dollars into OpenAI, the company behind ChatGPT, and is building its own AI tools. Microsoft and is one of the big five US tech companies alongside Google, Amazon, Apple and Meta.
The challenge
Chasing late payments is a gruelling task for any collections team. It costs time and money and can hinder companies funnelling resources into new endeavours. Microsoft’s eyewatering receivables reached over US$200bn in 2023, that’s a 100% increase in the last five years. Managing such largesse comes with challenges, none more so than when large value payments come in late. The tech giant sought to harness the power of technology to transform its collections in a process that included developing a new payments forecasting model using its own technology and machine learning that uses data and analytics to manage the risk of late payments and optimise cash flows.
The solution
Microsoft has built an automated, predictive forecasting model that identifies risky customers and prioritises the collection of high value payments. The collections team has developed a mechanism that determines which customers are most likely to miss payments and have a significant overdue balance, allowing collectors to focus their efforts on those customers first. The scalable, sustainable process provides analytical insights and does away with manual processes.
Microsoft’s old forecasting model required over 1,000 manual hours every month and relied heavily on the receivables team’s observation and memory of customers’ payment behaviour. The team estimated the amount a customer was likely to pay rather than determine it based on historic payments data.
Best practice and innovation
Using innovative Microsoft technologies like machine learning, PowerBI and Power Platform the collections team introduced an algorithm that forecasts a customer’s likely payment pattern and reliability based on historical data, along with cash flows and potential write offs. A suite of various machine learning predictive algorithms allows the team to forecast “risk of loss” customers, driving more collections efforts on those risky accounts rather than focusing the collections process on customers that pay regularly.
The team identified that a single predictive modelling technique (machine learning) would not address the problem and instead explored the capabilities of multiple predictive modelling techniques. They built a bespoke forecast model using advanced machine learning techniques like Deep Neural networks, LSTM, time series forecasts and boosted trees.
The model has been built by the AI team taking data from the company’s main subledger system, and then feeding it into their own model. The model consumes the data and generates its own data forecasts every week, highlighting the key details.
Based on the historic payment behaviour, the collections team have categorised customers into distinct categories called Multi Entity Profiling. This in turn categorises outstanding payments in distinct categories like “forecasted at risk” and “forecasted to receive” based on customer profiling.
“Forecasting the amount against each outstanding payment helps us identify the overall expected AR at a specific point of time, whilst also forecasting bad debt write off for which Microsoft needs to plan,” says Apra Bothra, Sr Finance Program Manager.
The findings assist the collections team in prioritising the collection effort for these high value payments which are likely to get delayed, in turn impacting the company’s DSO and operating cash. Additionally, it has assisted in enhancing the organisation’s overall cash forecasts, which has led to better cash planning.
Key benefits
Cost savings.
Headcount savings.
Process efficiencies.
Increased automation.
Risk mitigated.
Improved visibility.
Errors reduced.
Manual intervention reduced.
Future-proof solution.
Improved key performance indicator (KPI) metrics.
The Adam Smith Awards are the industry benchmark for best practice and innovation in corporate treasury. The 2024 awards attracted 389 nominations. To find out more please visit treasurytoday.com/adam-smith-awards
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