In the role, Rowe will drive Acting Office’s strategy for large enterprise customers, working to deliver solutions to meet specific service, risk and regulatory profiles, and facilitate long-term scalable growth for firms.
Rowe brings over 25 years of experience in Product Management within the Tax and Accounting software space at Wolters Kluwer within the UK and Europe, promoting Acting Office’s services at board and partner level across governance, capability, and delivery strategy and execution.
Wendy Rowe, Chief Strategy and Enterprise Officer at Acting Office, said: “The market has been dominated by the same suppliers for so long, but Acting Office immediately stands out. It’s fresh, it’s forward-thinking and it delivers exactly what practices need today. It’s a solution, and a supplier, that can genuinely reshape our market.”
“The conversation has shifted from functionality and productivity, with innovation now the main differentiator, with buyers looking more at how suppliers are using technologies like AI to elevate their offerings and aligning with a firm’s own AI strategy and future vision.”
Within accountancy, AI has fast become a boardroom priority, and one which leadership has struggled to execute responsibly. However, most firms expect increased use of AI (95 per cent) and automation (91 per cent) in their operating models over the next three years, according to research from ICAEW. Current AI usage is typically across core service lines, internal knowledge and client support.
Firms are also battling with rising client segmentation for service needs, profitability and growth potential, creating pressure to simplify operations as the compliance landscape grows increasingly complex. In turn, firms are exploring segmentation with fewer, more integrated solutions.
Kenny MacAulay, CEO of Acting Office, commented: “The accounting industry is at a crossroads, especially when it comes to AI, and enterprise firms are navigating their rollout strategies to fuel their future growth. Wendy will play a vital role in supporting our customers in executing their AI vision, driving governance, auditability and operational simplicity in the AI era. AI lowers the floor of a poorly run firm, but for well-run firms, AI can greatly raise the ceiling on what can be achieved.”
