How Spotify harmonised receivables and cut FX costs
Published: Sep 2024
Best Transaction Management Solution
Highly Commended Winner
Spotify
Photo of Johnny Grimes, Deutsche Bank.
Jan Lesniewski
Financial Market Activities
Spotify launched in 2008 and today, more listeners than ever can discover, manage and enjoy over 100 million tracks, six million podcasts titles and 350,000 audiobooks à la carte on Spotify. It is the world’s most popular audio streaming subscription service with more than 615 million users, including 239 million subscribers in more than 180 markets.
in partnership with
The challenge
It’s fair to say few people listening to their favourite playlist or podcast spare much thought for Spotify’s hardworking receivables team. But efficiently managing account receivables at the streaming giant was a complex and, at times, costly undertaking.
In majority of the markets, premium customers can pay their subscription in the local currency, creating a complex currency structure for the treasury team to handle. When dealing with accounts receivables denominated in certain major currencies (USD, EUR and GBP, among others) Spotify maintains currency accounts and handles the FX component in-house. But for the more minor currencies, it was neither cost efficient or practical to manage internally.
In these global markets Spotify works with multiple payment service providers (PSPs). They collect receivables, convert the funds to the major three currencies (EUR/GBP/USD) and send it on to the company’s cash pool in Europe in a process that left Spotify short changed.
“Having performed a full audit of these relationships, we found that the FX rates we were receiving in certain markets were not competitive – and significant cost efficiencies were being left on the table. As a result, we sought a solution to substantially cut costs and increase the efficiency of our account receivables in these markets,” say Jan Lesniewski, Financial Market Activities.
The solution
Spotify worked with Deutsche Bank to enable treasury to collect funds in the local currency – still via the existing PSPs – and have those local collections routed to a virtual International Bank Account Number (IBAN) held with Deutsche Bank, London – meaning Deutsche Bank is, in practice, acting as the correspondent bank. This IBAN at Deutsche Bank acts as a router, whereby the collections are received and automatically converted to the functional currency of choice at pre-agreed FX spreads. They are then routed to the Spotify header account at a third-party bank.
The FX execution passes from the PSP to Deutsche Bank, offering Spotify a significantly better FX spread through greater economies of scale and reducing the overall FX cost and effort per transaction.
No balances are ever outstanding on this virtual IBAN and the outbound payment to the third-party bank is settled for same-day value, subject to cut-off times being met. This solution offers capability for 30+ incoming currencies to be converted to the same virtual IBAN, of which Spotify is currently live with three and has plans to expand their currency reach further.
Best practice and innovation
Solving this problem has been on the agenda for Spotify for some time. Yet, when the treasury team had made the request to their banking partners in the past they were told it would be too complicated to implement. Deutsche Bank stepped in and worked with multiple stakeholders within Spotify – including, engineering, legal, accounting and auditing teams – to come up with a solution that aimed to reduce the operational complexities associated with opening a physical bank account in the market.
The solution facilitates operational simplicity for Spotify as the various processes involved in opening and maintaining a physical account – from accounting to reconciliation – can be avoided.
The solution implemented is fully scalable as it will allow Spotify to collect in 30+ currencies at a much lower cost than before. In the future, the treasury team will look to leverage a similar structure for other accounts receivables initiatives in addition to collecting the premium revenues.
Key benefits
Cost savings.
Process efficiencies.
Increased automation.
Risk mitigated.
Improved visibility.
Number of banking partners/bank accounts reduced.
Increased system connectivity.
Future-proof solution.
Ole Matthiessen
Global Head of Cash Management & Head of Corporate Bank Asia Pacific, Middle East & Africa, Deutsche Bank
We are proud to partner with Spotify in their efforts to decrease operational complexity, and identify efficiencies, to significantly reduce their FX and payment costs. Through our state-of-the-art virtual account suite, underpinned by sophisticated file-matching workflow between Spotify’s platform ecosystem of PSPs, banking partners together with Deutsche Bank, our solution showcases a cutting-edge approach to addressing complex treasury challenges in a scalable manner. Already live across three currencies, with the capability to further expand this reach to >30 receivables currencies, we are delighted to collaborate with Spotify and combine our forward-thinking strategy and approach as together, we future-proof Spotify’s treasury operations.
in partnership with
The Adam Smith Awards are the industry benchmark for best practice and innovation in corporate treasury. The 2024 awards attracted 389 nominations. To find out more please visit treasurytoday.com/adam-smith-awards
Please enter the email that you signed up with below. If your email is
connected to a member account, we will send you a reset link.
This website uses cookies and asks for your personal data to enhance your browsing experience. We are committed to protecting your privacy and ensuring your data is handled in compliance with the General Data Protection Regulation (GDPR).