Almost a decade ago, the political scientist Joseph Nye thought of the global balance of power and the changing game of international relations as a 3D chessboard. His underlying idea was that international power is shared between three imaginary ‘chessboards’ in an era of globalisation. The upper chessboard is set aside for military might. The US has been calling the shots in this respect over a considerable period. The middle chessboard is all about the economy. Here, several great powers are the important players at present. The third board is hardest to define. Power at this level is generated across borders and revolves around issues that are not directly connected to governments; ‘fuzzy power’.