Treasury Today Country Profiles in association with Citi

Market Research

Market research

Data mining

Some banks have asked us to undertake additional analysis of our benchmarking data to provide insights into how the needs and behaviour of certain segments varies. For example, how companies of a certain size or in a certain industry behave.

Branded surveys

Others have commissioned specific branded research or have asked Treasury Today to be the research engine for surveys they wanted to undertake.

Market research

Or in another case, specific market research of a new product idea was undertaken.

Product development and evaluation

Others have already developed a product and have sought assistance on market positioning, product literature and sales strategy.

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