Are you getting what
you pay for?
Traditionally the phrase ‘getting what you pay for’ is used to
describe the process of seeking a bargain and then finding out
you have got a product or service that falls well below your
expectations. We explain this disappointment to ourselves and to
others as ‘getting what we paid for’.
However in a company context ‘getting what you paid for’ can have
much more significance. Particularly if the question becomes, did
you get anything at all? We call this counterparty risk – in other
words, the risk that we pay for something and do not get what we
want in return.
The banks have always been particularly skilful at recognising,
measuring and (when appropriate) charging for this sort of risk. It is
a core part of their business. Most companies also have some sort
of system to recognise and place limits on this sort of risk; setting
deposit limits with banks and trading limits for FX deals. Similarly,
companies are very careful about the credit terms they extend.
However, there is another set of counterparty risks that gets less
attention. That is the risk that arises on the supply side of the
business. Once again, it is the risk that you pay for something and
never quite get what you paid for.
Of course if you pay on account, after delivery of the goods, there
should be no risk here. But is that really what is happening? In
every case? Or has purchasing taken advantage of the attractive
terms offered if payment is made on shorter credit terms? And
what about other suppliers of services? Have you heard of the
VAT agent who never quite managed to pay the money to the VAT
authorities? And what about the company who negotiated a great
price on energy costs if they paid (through the broker) in advance.
Yes, you guessed it, the broker disappeared.
As companies, we spend less time controlling risk on the supply
side. Luckily, with all the talk about managing the supply chain, this
may all be about to end. What is certain is that any review should
look at all the goods and services that are being bought and at all
the counterparty risks that arise. It is surprising what you can find.