Treasury Today Country Profiles in association with Citi

adidas

Best AR Solution Highly Commended: adidas

Miroslava Zsori and Richard Gasseling, adidas

The Biller Direct solution is a web portal where adidas’ wholesale customers can view their customer accounts and pay their invoices online.

Photo of Miroslava Zsori and Richard Gasseling, adidas.

Richard Gasseling

Senior Manager Credit

View biography

Employing more than 60,000 people in over 160 countries, adidas produces more than 840m product units every year and generates sales of €19bn (all figures relate to 2016).

Click-a-bill, finance in your hands

The challenge

Before the roll-out of the CLICK-A-BILL solution several issues existed:

  • Inefficiencies in payment processing and in providing credit information to adidas customers.

  • No direct debit payment option available in a number of countries.

  • adidas wholesale customers did not have a self-service digital tool to access their adidas account within the web portal.

  • Order book conversion prevented by late payments and lack of clarity of account status.

  • Different use of existing collection processes across the various Western Europe countries.

The adidas team identified a number of objectives before beginning the project:

  • Implement one single digital (environment friendly) solution for Western Europe.

  • Increase efficiency and harmonisation of payment processing.

  • Increase cash flow and provide short-term cash flow forecast.

  • Decrease DSO.

  • Make direct debit the preferred payment method.

The solution

The CLICK-A-BILL solution is a web portal where adidas wholesale customers can view their customer accounts and pay their invoices online. The CLICK-A-BILL payment functionality uses domestic and SEPA direct debit payment methods to process payments. Customers can view their accounts and authorise payments.

The overall aim is to help adidas’s customers to save time, eliminate hassle and improve overall efficiency when working with the company. With the CLICK-A-BILL portal, the company’s customers get live online access to financial details at adidas. Invoices, credit notes, credit limit, payments and account data – a complete overview at the click of a button.

A number of functionalities are available through the CLICK-A-BILL web portal:

  • Open items.

  • Payment history.

  • Account statements.

  • Invoicing.

  • Creation of payment advice.

  • Bank, address, contact details and credit limit information.

Best practice and innovation

CLICK-A-BILL builds on and fully uses the cash management and payment processes including the SAP Bank Communication Manager (BCM) (adidas payment factory) implemented previously by the treasury teams.

Implementation of CLICK-A-BILL brought harmonisation across countries, for example administering the direct debit process and the use of payment terms.

Richard Gasseling, Senior Manager Credit explains, “CLICK-A-BILL brought credit management into the digital age and provided our wholesale customers a self-service tool to use in their own time and speed including an environmental friendly option in providing digital invoices.”

Gasseling concludes, “In 2017 to date €1.5m cash has been collected through CLICK-A-BILL for Western Europe with a forecast of €10m by year end 2017 and continued growth for future years.”

Key benefits

  • Significantly simplifies the workload.

  • Optimal planning ability.

  • Full transparency.

  • Ideal support.

  • Information in a matter of seconds.

  • Saves a great deal of time.

  • High data protection.

  • Greater flexibility.

Portrait of Richard Gasseling

Richard Gasseling

Senior Manager Credit

Richard Gasseling is a Dutch national working for adidas. He has over ten years of experience within credit management. Richard has managed a number of teams covering Benelux, UK and Nordics. In the last year and a half he has also been leading the development and implementation of the adidas CLICK-A-BILL project for adidas Western Europe.

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